Colleen O'Toole
Art Director, Photographer, and Creative Producer helping brands stand out with impactful visuals.
welcome
hi, i'm colleen
Art Director, Photographer, and Creative Producer crafting visuals that elevate brands.
about me
Since starting my career on the Airbnb Plus photo team, where I helped shape the brand’s global visual identity, I’ve built a decade of experience as an Art Director and Creative Producer, leading photography, video, and content campaigns for global brands, tech companies, and lifestyle clients. I blend strategy and execution, developing concepts, directing production, and delivering creative that strengthens brand identity and drives measurable results.
Highlights of my career include:
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Built Hover’s influencer marketing program from the ground up, driving a 595% follower increase, a 4,850% traffic spike, and 83% user conversions at launch.
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Partnered with brands including Airbnb, Brooklinen, Ruggable, Piglet in Bed, and The Sill to create content that increased bookings, engagement, and brand awareness.
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Grew my own TikTok audience to 15.9K+, leading to brand collaborations and paid campaigns.
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Featured for interior design and photography in Apartment Therapy, a Webby Award–winning platform with 22M+ readers.
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Directed visual branding for James Beard Semifinalist Chef Carrie Baird’s Denver restaurant.
photography projects
photo services
Personal Shoot
(Lifestyle, Headshots, Family, Couples)
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Pre-shoot consultation & brand discovery call
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Customized shoot plan & shot list
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Location scouting (1–3 locations)
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1–3 hours of photography with creative direction & styling
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Storytelling-driven imagery to capture your brand and personality
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Options include headshots, lifestyle portraits, office/behind-the-scenes, product photography, and social media content
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Professional photo retouching included
photo services
Brand Shoot
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60-minute photo session, in-home or on-location
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Photo Shot List
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Styling
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Location Scouting
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Art Direction
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Headshots
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Lifestyle Shots
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Photo Retouching
content creation
content services
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Photo & video production for social campaigns (shooting + editing)
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Custom graphics and templates for consistent branding
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Creative direction & styling for campaigns, shoots, and brand visuals
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Copywriting tailored for social media and digital content
social media
social media
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Social Media Management: content calendars, scheduling, audience engagement, community building
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Multi-platform strategy: Instagram, TikTok, Facebook, LinkedIn, Pinterest
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Copywriting & content creation tailored for social audiences
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Influencer marketing campaigns and partnerships
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UGC (User-Generated Content) sourcing and production
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Analytics and campaign optimization to drive measurable growth
clients
