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Colleen
O'Toole

about me

Since starting my career on the Airbnb Plus photo team, where I helped shape the brand’s global visual identity, I’ve built a decade of experience as an Art Director and Creative Producer, leading photography, video, and content campaigns for global brands, tech companies, and lifestyle clients. I blend strategy and execution, developing concepts, directing production, and delivering creative that strengthens brand identity and drives measurable results.

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Highlights of my career include:

  • Built Hover's Influencer marketing program , driving a 595% follower increase, a 4,850% traffic spike, and 83% user conversions at launch.

  • Having my interior design and photography published in Apartment Therapy, a Webby Award–winning platform with 22M+ readers.

  • Directed the visual branding for James Beard Semi-Finalist, Chef Carrie Baird’s Fox, and The Hen brunch restaurant.

  • Grew my own TikTok audience to 15K+ followers, leading to brand collaborations and campaigns.

Current Work Experience

September 2023 - Present

Art Director: Photo & Video

Hover

  • Built and scaled Hover’s influencer marketing program, delivering a 595% increase in followers and a 4,850% spike in landing-page traffic at launch, with 83% of users converting to active accounts.

  • Directed production of thousands of branded assets across social, landing pages, and product campaigns, ensuring high-quality, on-brand visuals that strengthened recognition and engagement.

  • Pioneered AI-driven asset creation for interior and exterior imagery, establishing scalable systems and process engineering frameworks that streamlined production and reduced design debt.

  • Led Hover’s Homeowner product launch on Instagram, boosting engagement by 30% through compelling content strategy and campaign optimization.

  • Art directed, shot, and edited a real Hover customer story, transforming their vision into reality and producing an authentic, high-performing brand video.

  • Optimized content workflows and media libraries, reducing turnaround times by 25% and creating efficient systems for managing photo and video assets.

  • Developed creative strategies and templates that set a cohesive identity across all channels, while aligning with long-term business goals and product health.

  • Directed and standardized headshots and brand films, producing and editing 100+ employee visuals and defining photo/video guidelines for consistent execution.

  • Influenced brand direction and storytelling, collaborating cross-functionally with design, marketing, and product teams to ensure creative alignment with company strategy.

January 2023 - August 2023

Content & Creative Manager

The Culinary Creative Group

  • Directed creative content strategy for 16 food and beverage brands, developing cross-channel campaigns that grew organic audiences by 32%.

  • Produced and art directed photography and video assets for dishes, drinks, staff, and events, elevating each brand’s visual identity across digital and in-store experiences.

  • Partnered with influencers and managed social collaborations to amplify reach, increase reservations, and strengthen brand awareness.

January 2022 - Present

Creative Producer (contract)
Airbnb

  • Produced and directed video campaigns for Experiences and Marketplace, managing creative development from concept through post-production.

  • Led scheduling, casting, scripting, and edit oversight, ensuring high-quality, on-brand storytelling across all deliverables.

  • Increased bookings for hosts by 22–31% by delivering photo and video content that authentically showcased experiences and drove conversion.

  • Collaborated with Airbnb’s in-house creative team of filmmakers, designers, and art directors to craft compelling cross-platform content.

September 2021 - Present

Art Director & Photographer | Creative Producer and Content Creator  | Influencer 
Colleenmotoole - Freelance

  • Directed and produced campaigns for national and international brands including Apartment Therapy, Brooklinen, Ruggable, The Sill, and Piglet in Bed.

  • Delivered end-to-end creative, from concept development and art direction to photography, video production, and editing,across digital, social, and editorial platforms.

  • Specialized in lifestyle, real estate, and commercial photography with a strong focus on brand storytelling and visual identity.

  • Built a personal brand and social presence, growing TikTok to 15.8k followers through consistent content creation and strategic collaborations.

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